This was a freelance project for a creator named “Umacodes”. Uma is a software engineer and social media influencer who posts content based on software engineering, and he started a podcast with his friend who is also a software engineer., where they talk about their jobs, projects, tech, and more. He commissioned me to make a word mark logo for his new podcast, and this is how it turned out. The logo includes imagery from software engineering, such as, the cloud, a computer chip, a power button, coding brackets, and a gear.
PROCESS
Initially, my client was looking for an abstract logo, so I did some hand sketches to see if there were any ideas that stood out to him. After seeing the sketches, he decided he would prefer a word mark instead. From there, I went into Illustrator and started working on some concepts for a word mark logo, since its better to play with typography digitally rather than by hand.
ILUSTRATOR SKETCHES
COLOR OPTIONS