PLANET FITNESS REBRAND
A Judgment-Free Zone deserves a Judgement-Free Logo.

Planet Fitness is all about inclusivity, but its current logo feels loud, dated, and uninviting. The clenched fist and busy design send the wrong message. That is why I took on the challenge of redesigning the brand's current visual identity. My goal was to create a visual system that feels modern, approachable, and true to the brand’s core values. By stripping away the noise and focusing on simplicity, warmth, and clarity, the rebrand presents Planet Fitness as the welcoming, judgment-free space it has always aimed to be, but now with a look that finally matches the message. This reimagined identity invites everyone in without shouting, because confidence doesn’t need to be aggressive. designed around the topic of slang used around the United States.